EDITORIAL DESIGN

2020

OTTO - CAN'T REACH THE END.

Project

Otto was born from the need to explore different communication techniques. The design of the pages is based on an attempt to conceptualize the physical laws of time.

According to a canonical standard, a reader, leafing through the pages of a book, begins from a starting point and proceeds in an attempt to reach an arrival destination.

This happens because the use of the book chronologically follows the order of its contents.

But what would happen if reading the book we end up in front of a returning mirror?

Otto is a palindrome book, at its exact center there are completely black pages that represent a mirror, an instrument of refraction. From those pages onwards, in fact, we will no longer proceed towards an evolution of the content and towards the end, but rather, we will interface with a refraction as opposed to the pages previously seen.

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Reading scheme

The intention of the design is to make the user fall into a hidden loop, in fact, having reached the middle of the book, he will proceed in reading the pages without realizing that he will be going back to the starting point.

Leafing through the pages, you realize that within the project are present real animations, which are the evolution of black 2D shapes and which recall the visual iconography of Optical Art.

It is therefore impossible, within Otto, to reach the conventional end of the book. The more a reader proceeds in reading, the more he will be returning to his beginning.

Explanation

ROLE

Concept Ideation

Art Direction

Editorial Design

Gallery

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